Results-oriented Digital Marketing Expert with a passion for leveraging first-party data to deliver actionable insights and drive business growth. I excel at data-driven optimizations and market analysis, collaborating closely with Data Scientists and cloud system engineers to ensure efficient data flow and support data-driven decision-making. My technical skills include Python programming, SQLAlchemy for database interactions, Pandas for data manipulation, and a solid understanding of PostgreSQL and JSONb for efficient data storage and retrieval. I'm also familiar with cloud technologies, specifically Azure.
During my previous role at Ai Media Group (a Blackstone Portfolio Company), I spearheaded the design, development, implementation, and optimization of their new Advertising Attribution Technology offering. As lead Senior Operations Manager, Strategist, and Media Buyer, I adapted to a shift in responsibilities that required direct client and account executive liaison, providing 1:1 consultations to simplify this new technology's complexities. I have firsthand experience in:
* Attributing all touchpoints in the customer journey
* Optimizing conversion paths
* Developing data-driven strategies by analyzing indirect and organic impact across media channels to lower CPA and increase ROI
* Delivering clear, transparent insights throughout the campaign lifecycle
Furthermore, I have a proven track record of leading cross-functional teams to deliver data-driven projects on time and within budget, including strategy proposals and knowledge kits. Notably, my team was nominated for Top Strategy Proposals in 2021 by e-marketer, a recognized industry publisher. This nomination reflects my ability to foster collaboration, empower team members, and deliver high-quality work.
I am passionate about empowering stakeholders with the tools and insights to maximize campaign impact by staying abreast of the latest digital technology trends. My resume provides further detail on my education, work history, and technical skills, showcasing my qualifications for roles such as Senior Media Consultant and Director of Enterprise Growth Media Consulting.
